Snack Packs

There is a whole host of things made small that please.

Among them are miniature cereal boxes—like Kellogg’s Snack Pack. The variety and limited volume satisfy the appetite—they keep things fresh.

There is something wonderfully transformative about choosing Frosted Flakes one morning and Fruit Loops the next. It makes breakfast an occasion instead of a 7-day cereal commitment.

And I was thinking the other day that I could make millions if I could bring that concept to dog food. 

Because Cosmo, my goldendoodle, has a very discerning palate. At all times I must keep at least 3 or 4 varieties of dog food—chicken, salmon, turkey and lamb—in the cabinet for his choosing.

I am obligated to rotate the flavors to maintain his interest. I pick out a kibble from a bag and wait to see if he eats it or turns his nose in disgust. And if he turns his nose, I must offer a different sample until he agrees what he desires for dinner—and it can’t be what he ate for breakfast.

Because Cosmo refuses to eat the same variety of kibble two meals in a row.

And the longer the bag remains opened, the more his interest wanes.

Just like a human.

Cosmo would do well with a kibble snack pack and a scratch and sniff option on each box.

Because all humans—including the dog-humans-- enjoy small neatly packaged varietal selections.

Good things come in small packages—including my mini-goldendoodle.